Cadillac kept it simple and straight to the point in its business presentation, revealing that not only did the brand see an impressive performance in overall sedan sales but also news that the luxury brand will be unveiling three new EV models this year as it attempts to become all-electric by the end of the decade.
Cadillac Accelerates EV Pursuits, SUVS Remain Sales Kings
When Cadillac unveiled the Cadillac Lyriq and the Cadillac Celestiq, the luxury brand made it clear that these two models would only be the beginning of a broader transformation that would see Cadillac become an all-electric brand by the end of the decade. While Cadillac didn’t reveal too much about the three mystery EV models, it’s safe to assume that all three will be some form of a utility vehicle. That’s largely due to the needs of the broader marketplace, with more buyers straying away from traditional sedans and gravitating to sport utility vehicles. This segment would also allow Cadillac to appeal more to family buyers considering one for their transportation needs.
Before all that happens, Cadillac is focused on accelerating its existing EV production. The Cadillac Celestiq is slated to begin production this coming December, and the brand is on track to build its 1,000th Lyriq, with the model rolling out to dealerships late last year. In addition to this all-electric duo, Cadillac also revealed that the CT4 and CT5 luxury sedans have seen combined sales go up by 40%, with the CT5, in particular, having the best sales year it has ever had since it was formally introduced. In addition, the average age of a Cadillac buyer is moving downward, with the CT4 and CT5 (especially in Blackwing guise) playing a big role in this. The sedans are still far behind the SUV lineup in sheer numbers, with the CT4 selling over 9,000 units while the bigger CT5 selling over 16,000 units. That’s in stark contrast to the Escalade and the rest of the SUV lineup, with these models easily selling over 20,000 units.
